Transitioning local stores from traditional marketing practices to innovative digital strategies
Rulrr
2023
• Strategy • User Research • UX Design • UI Design
Overview
In today’s digital era, small businesses are left behind without the knowledge and the resources for data-driven advertising online.
Rulrr is a digital marketing app that empowers small businesses with AI-driven solutions by creating and optimizing data-driven campaigns, bridging the gap between traditional business and digital marketing.
The Challenge
Rulrr grappled with incomplete user self-onboarding, app stability issues, and challenges in handling complex accounts on a mobile platform, impacting agencies that manage multiple franchises and stores.
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Now, let’s break it down
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User-wise
Agencies and multi-store brands faced difficulties in efficiently managing a variety of brands and stores under a single account.
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Marketing-wise
Campaign analysis indicated that the downloading stage in the customer journey takes approximately 2 minutes, leading to onboarding complexity and user drop-off.
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Tech-wise
Regular updates, typical for a new app, presented developmental delays and technical challenges, with users forced to frequently update the app to enable bug fixes.
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Introducing: Rulrr Web App
In response to these challenges, the Rulrr web app was developed with key features aimed at enhancing user experience and operational efficiency.
Fully Responsive Design:
We recognized that the app download process was a substantial obstacle to user engagement. To tackle this, we introduced an alternative to the app download. Now, users can click on a Rulrr advertisement, and instantly access the web app, significantly cutting down more than 30% of the onboarding process.
Social Media Integration:
Users can seamlessly connect their social media pages to Rulrr. This integration allows them to effortlessly select and utilize content from their social media for campaign creation, simplifying the initial steps of setting up a marketing campaign.
Point of Sale (POS) Connection:
The app integrates with POS companies’ APIs, linking POS systems directly with Rulrr campaigns. By doing so, the customer purchase history is incorporated into the campaign audience, improving the accuracy and efficiency of marketing efforts. In addition, a live correlation between the campaign audience and in-store orders facilitates real-time ROI tracking.
Store Dashboard
The Store Dashboard in Rulrr is an all-in-one solution, particularly beneficial for agencies managing multiple brands and franchises overseeing multiple stores. This provides an overarching view of marketing activities and trends across different entities. It allows for streamlined management of clients' campaigns and offers insights into marketing trends and performance at both the individual store and collective franchise levels.
Campaign Dashboard
The Campaign Dashboard presents detailed insights into campaign results and budget allocation, offering businesses a clear understanding of the effectiveness of their marketing investments. Users can also customize their campaign content, audience, and budget, based on the data provided in the dashboard.
Conclusion
By blending advanced technology with user-friendly features, we not only addressed key challenges in digital marketing but have also set a new standard for efficiency and effectiveness. The app's responsive design, streamlined onboarding, and integrated dashboards provided a 20% increase in self-onboarding.